Global AdTech Infrastructure Company

A global AdTech infrastructure company leveraging Data and AI to drive measurable results

Active markets:

🌏 APAC 🇪🇺 Europe 🌍 MENA 🌎 North America

Tech & Partner Integrations

FreewheelNexxenDirect AgenciesPrebid.jsOpenRTBVASTJS Tags

30+

Years Combined Experience

250+

Inventory Partners

100+

OTT Applications

80+

Demand Partners

What We Do

Four Pillars of Modern AdTech

From programmatic media trading and ad operations to custom software and performance marketing, we cover the full advertising stack.

Solution 01

📺

Media Trading & Content Monetization

Premium video and display inventory across the globe's top advertising markets, with 100+ direct OTT app developer relationships and access to all major demand platforms. We help publishers maximise ad revenue from CTV, OTT, video, and web content through best-in-class monetization infrastructure.

CTV VideoWeb VideoWeb DisplayAmericas, APAC, Europe, MENA

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Solution 02

⚙️

Ad Ops Outsourcing

End-to-end ad operations managed 24x7 by seasoned specialists. We embed directly into your workflow, manage your full ad stack, and reduce resource costs by up to 40% with no onboarding delays and no attrition risk.

GAMPrebid.jsHeader BiddingSave 40%24x7

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Solution 03

💻

AdTech & Software Development

Custom-built DSPs, SSPs, ad servers, SSAI pipelines, CTV SDKs, and SAP implementation support, engineered from first principles for production-grade performance in the modern programmatic landscape.

DSP / SSPSSAICTV SDKSAP SolutionsRTB Infrastructure

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Solution 04

🎯

Performance Marketing

We run performance campaigns built around your actual business outcomes, not impressions, not clicks. With CPL and CPA models at the core, your budget is tied directly to verified leads and confirmed actions, giving you full cost predictability and measurable return at every stage of the funnel.

CPLCPALead GenerationMulti-VerticalMeta, Google Ads

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Global Market Reach

🌎 North America

🇪🇺 Europe

🌏 Asia-Pacific

🌍 MENA

Why Xool Media

Built by AdTech People, for AdTech Problems

30+ years of combined industry experience. A team that treats your outcomes as their own, not just your support tickets.

🧠

30+ Years Combined Expertise

Deep specialists across media trading, ad ops, programmatic technology, and publisher monetization.

🌍

Truly Global Operations

Active campaigns and inventory partner relationships across Americas, APAC Europe and MENA.

🕐

24x7 Coverage

Round-the-clock support from our distributed team, critical for live campaign delivery across time zones.

🛡️

Brand Safety & Transparency

Every integration and inventory partner is vetted using industry-accredited fraud monitoring tools and vendors.

Let's Work Together

Ready to Scale Your Advertising?

Whether you need smarter media buys, a leaner ad ops team, custom programmatic technology, or performance-led campaigns, we're built for it.

Our Solutions

Full-Stack AdTech Solutions

Four integrated solution lines covering the full advertising stack, from media trading and ad operations to custom software and performance marketing.

Solution 01

Media Trading & Content Monetization

Premium video and display inventory across key global markets, with 100+ direct OTT app developer relationships and access to Freewheel, Nexxen, and all major demand partners. Monetize Every Screen. Maximise Every Impression.

CTV VideoWeb VideoWeb DisplayAmericas, APAC, Europe, MENA

View Full Solution →

Solution 02

Ad Ops Outsourcing

End-to-end ad operations for publishers and advertisers, 24x7 by experienced specialists. Reduce resource cost by up to 40% with zero onboarding delays.

GAMPrebid.jsYield ManagementSave 40%

View Full Solution →

Solution 03

AdTech & Software Development

Custom DSPs, SSPs, ad servers, SSAI pipelines, CTV SDKs, and SAP implementation support, built for production-grade performance with full tech-stack flexibility.

DSP / SSPSSAICTV SDKSAP

View Full Solution →

Solution 04

Performance Marketing

Campaigns built around your actual business outcomes. CPL and CPA models tied directly to verified leads and confirmed actions, with full cost predictability across Meta, Google Ads, and digital channels.

CPLCPALead GenerationMulti-Vertical

View Full Solution →

Media Trading & Content Monetization

Precision, Scale & Quality

We connect premium inventory with the right demand, maximising revenue from CTV, OTT, video, and web content. Monetize Every Screen. Maximise Every Impression.

What We Do

Xool Media connects premium CTV, video, and display inventory with quality demand across the globe's most valuable advertising markets. With 250+ inventory partners and 100+ direct OTT application relationships, we provide publishers and advertisers with the infrastructure to scale efficiently and with confidence.

We are not a trading desk. We are an infrastructure and partnerships layer, built to help publishers maximise their ad revenue and help brands reach high-quality audiences across Americas, APAC, Europe and MENA.

Inventory We Work With

CTV Platforms — Roku, Fire TV, Apple TV, Samsung Tizen, LG WebOS, Android TV, and 100+ direct OTT applications
Mobile & Web Video — Pre-roll, mid-roll, and outstream video at scale with VAST 4.0 and SIMID support
Web Display — Scalable banner and rich media placements across premium publisher networks
PMP Deal IDs — Curated private marketplace deals with vetted inventory partners for brand-aligned environments

Integration Methods

oRTBPrebid.jsVAST TagsJS TagsPlayer TagPMP Deal IDs

Demand Access

Our demand relationships span Freewheel, Nexxen, and all major SSPs, plus direct DSPs and agency connections across key markets. For advertisers, we also work with 100+ direct applications, giving brands direct access to premium streaming inventory.

Key Markets

🌎 Americas🇪🇺 Europe🌏 Asia-Pacific🌍 MENA

Why Work With Xool

Transparent reporting with full impression and revenue visibility
Industry-accredited fraud monitoring and detection tools and vendors
First-party and contextual targeting strategies for a post-cookie landscape
Consistent, aligned numbers across all touchpoints: 250+ inventory partners, 100+ OTT applications, 80+ demand partners

Get In Touch

Tell us your inventory or campaign objectives and we'll come back within 24 hours.

Ad Ops Outsourcing

Your Full Ad Ops Team, Without the Overhead

End-to-end ad operations managed 24x7 by specialists. Cut resource costs by up to 40% from day one.

The Case for Outsourcing

Hiring, training, and retaining skilled ad ops talent is expensive and time-consuming. The ad tech landscape evolves relentlessly, with new platforms, formats, privacy regulations, and integrations demanding continuous upskilling. Xool Media's outsourcing service solves this. We operate as a seamless extension of your team, with no recruitment risk, no knowledge gaps, and no learning curve.

For Publishers

GAM, Equativ, and all major ad server setup and management
Prebid.js and Amazon TAM configuration and optimisation
SSP integration and partner onboarding
Yield management and floor price strategy
PMP, Programmatic Guaranteed, and open auction management
CTV ad pod management and SSAI setup
JS tag, VAST, and OpenRTB integration support
Ads.txt page management and setup
Ad setup and performance optimisation
Discrepancy management and troubleshooting

For Advertisers & Agencies

Campaign trafficking across DV360, DCM, and all major DSPs and trading desks
Creative QA, spec compliance, and asset management
Pacing, delivery monitoring, and mid-flight optimisation
Third-party verification and monitoring (HUMAN, Pixalate, and other industry-accredited vendors)
Cross-channel reporting and reconciliation
PMP and PG deal execution and monitoring
CTV and video campaign management
Seller.json implementation and support
Supply Path Optimisation (SPO)
Discrepancy management and troubleshooting

40%

Average resource cost saving vs. building an equivalent in-house ad ops team, with no recruitment delays and no attrition risk.

What Makes Our Model Work

Plug-and-Play Onboarding

We integrate with your existing tools and workflows within days, not months.

Scalable Resourcing

Ramp up or down based on your campaign volume and business needs.

Named Account Management

A dedicated point of contact who knows your business inside out.

24x7 Coverage

Critical for live campaign monitoring across multiple time zones.

Free Ad Ops Audit

Let us review your current setup and identify where you're leaving money on the table.

AdTech & Software Development

Custom AdTech Engineering, Built for How Advertising Works Today

Off-the-shelf platforms can only take you so far. We engineer custom advertising technology and enterprise software built for your competitive edge.

Programmatic Platforms

Demand-Side Platforms (DSP) — Custom bidders with RTB 2.x, OpenRTB support, frequency capping, budget management, and ML-based bid optimisation
Supply-Side Platforms (SSP) — Auction logic, floor price management, waterfall and unified auction support, sellers.json compliance
Ad Servers — Proprietary serving infrastructure for publishers, broadcast networks, and ad networks

CTV & Video AdTech

SSAI Solutions — Server-side ad insertion for seamless ad experiences on OTT and linear content
VAST / SIMID — Tag generation, tracking infrastructure, and creative QA pipelines
CTV App Ad Integration — Roku, Fire TV, Samsung Tizen, LG WebOS, and Apple TV SDK development

SAP Implementation & Support

We provide end-to-end SAP implementation and ongoing support for media and advertising businesses looking to streamline their enterprise operations. Our SAP practice covers ERP integration, custom module development, data migration, and post-go-live support, helping organisations bridge their technology and business operations effectively.

SAP ERP implementation and configuration for media companies
Custom SAP module development and integration
SAP data migration, validation, and quality assurance
Post-implementation support, training, and optimisation
SAP integration with ad tech platforms and reporting infrastructure

Data & Audience Infrastructure

Data Management Platforms (DMP) and Customer Data Platforms (CDP)
Identity resolution and cookieless targeting (UID2, RampID, first-party)
Real-time bidding data pipelines and event tracking at scale

Reporting & Analytics

Custom dashboards for publishers, advertisers, and ad networks
Real-time analytics built on modern data stacks (Kafka, BigQuery, Snowflake)
Cross-channel attribution and multi-touch modelling

Tech Stack

Node.jsGoPythonReactAWSGCPKubernetesKafkaPostgreSQLRedisOpenRTBFrappe

Discuss Your Project

Tell us what you're trying to build. We'll scope it and respond within 24 hours.

Performance Marketing

Campaigns Built Around Real Business Outcomes

We run performance campaigns built around your actual business outcomes, not impressions, not clicks. Full cost predictability and measurable return at every stage of the funnel.

Our Approach

With CPL and CPA models at the core, your budget is tied directly to verified leads and confirmed actions. Every campaign we run is structured around your specific conversion goals, whether that's lead generation, app installs, subscriptions, or qualified sales enquiries.

We combine expertise in media buying across social media platforms, search, and programmatic channels with data-driven targeting to deliver consistent, scalable performance results.

What We Run

CPL (Cost Per Lead) — Verified, qualified lead generation across multi-vertical campaigns
CPA (Cost Per Acquisition) — Conversion-focused campaigns tied to confirmed downstream actions
Meta (Facebook & Instagram) — Precision audience targeting and conversion campaign management
Google Ads (Search & Display) — Keyword-driven lead generation and retargeting at scale
Programmatic Performance — Open web and CTV channels optimised for performance outcomes
Multi-Vertical Coverage — Finance, insurance, automotive, education, e-commerce, and more

Why Performance, Done Right

Full cost predictability with no wasted spend on vanity metrics
Transparent lead and conversion reporting in real time
Dedicated campaign management from strategy through to delivery
Rigorous fraud prevention using industry-accredited detection tools
Campaigns optimised continuously, not just at launch

Start a Campaign

Share your goals and target audience. We'll build a performance plan within 24 hours.

About Xool Media

Built by Industry Experts. Driven by Outcomes.

Founded by two AdTech practitioners with a combined 30 years of experience, Xool Media exists to bridge the gap between ad tech complexity and real business results.

Our Story

Decades of Expertise. Built to Deliver.

Xool Media was founded with one purpose: to close the gap between ad tech complexity and business results. We built Xool Media to offer publishers, advertisers, agencies, and media companies access to senior-level expertise across media trading, operations, software development, and performance marketing.

From our headquarters in Estonia, with offices in Italy, India, and Australia, we serve clients across Americas, APAC, Europe and MENA.

3BN+

Monthly Ad Requests

250+

Inventory Partners

100+

OTT Applications

80+

Demand Partners

The Founders

The Minds Behind Xool

Xool Media was built by two senior industry practitioners at the intersection of programmatic technology, media operations, and business development.

ZS

Zia Shaikh

Co-Founder

Zia brings over 15 years of deep AdTech expertise spanning operations, programmatic media, and business strategy across global markets including \ Americas, APAC and Europe. Prior to co-founding Xool Media, he held senior roles at PubMatic and led programmatic strategy at Adluminious Media.

AA

Arjun Arora

Co-Founder

Seasoned SaaS and AdTech commercial leader with over 17 years of experience driving global partnerships, GTM strategy, and revenue growth across the digital media and advertising technology ecosystem. Proven success leading cross-regional commercial operations, building strategic alliances, and scaling business units across video, data, identity, and analytics. Entrepreneurial and execution-driven, with a unique ability to bridge technology, product, and business strategy. Recognised for enabling high-growth GTM programs, modernising AdTech infrastructure, and driving AI-led innovation. Active industry contributor through Prebid.org and the IAB, shaping global programmatic and video standards.

Our Values

What Drives Everything We Do

🎯

Outcomes Over Activity

We measure success by the results we drive — revenue generated, costs reduced, technology shipped.

🔍

Radical Transparency

Full visibility into what we do, how we do it, and what it costs. No black boxes, no hidden fees.

⚡

Technical Depth

Every recommendation is grounded in platform expertise, data, and real-world operational experience.

🌍

Global Perspective

Four offices, four active market regions — we bring local knowledge to every global campaign. Americas, Europe, APAC, and MENA.

🤝

Partnership Mindset

We don't just deliver a service. We become part of your team and take genuine ownership of your challenges.

🛡️

Brand Safety First

Every inventory partner is vetted using industry-accredited fraud monitoring tools and vendors. Standard, not optional.

Our Offices

Four Offices. One Global Team.

🇮🇳

APAC — India

India, Pune

🇦🇺

ANZ — Australia

Australia, Sydney

🇪🇺

Europe — HQ

Estonia, Tallinn

🇮🇹

Italy

Italy, Milan

Contact Us

Let's Talk AdTech

Whether you have a brief, a budget, or just want to explore what's possible, our team responds within one business day.

Get In Touch

Reach us directly or use the form. We're responsive, honest, and happy to explore any conversation without obligation.

✉️

Email us directly

enquiries@xoolmedia.com

Follow us on LinkedIn

Xool Media & Tech

Our Offices

🇦🇺

ANZ — Australia

Australia, Sydney

🇮🇳

APAC — India

India, Pune

🇪🇺

Europe — HQ

Estonia, Tallinn

🇮🇹

Italy

Italy, Milan

Send Us a Message

🔒 reCAPTCHA protected. We respond within 1 business day.

Careers

Join a Team Shaping the Future of AdTech

We're a global team of AdTech practitioners who care deeply about outcomes, craftsmanship, and building something that matters.

Open Positions

No Open Roles Right Now

📬

We'd Still Love to Hear From You

We don't have any active openings at the moment, but great talent is always welcome. Send us your CV and a note about the kind of work you're looking for. When the right opportunity opens up, we'll be in touch.

Send Your CV

Or follow our LinkedIn page for the latest updates on new openings.

Follow Xool Media on LinkedIn

🌍

Global Team

Work alongside AdTech specialists across four continents and four market regions.

🚀

High-Impact Work

No bureaucracy. You'll work directly on client problems that matter, from day one.

📈

Room to Grow

As we scale across new markets and solutions, opportunities to grow with us are real and frequent.

Legal

Privacy Policy

How Xool Media collects, uses, and protects your personal information.

Last Updated:

1. Introduction

Xool Media & Tech OU ("Xool Media", "we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you visit xoolmedia.com (the "Site") or engage with our services. We operate in compliance with the General Data Protection Regulation (GDPR) and applicable data protection laws.

2. Data We Collect

We may collect the following categories of personal data:

Contact information — name, email address, phone number, and company name when you submit a form or contact us
Usage data — IP address, browser type, pages visited, time spent on pages, and referral URLs, collected automatically via cookies and analytics tools
Communications data — content of emails or messages you send to us
Technical data — device identifiers, operating system, and network information

3. How We Use Your Data

To respond to enquiries and provide our services
To improve our website and user experience
To send relevant business communications where you have consented
To comply with legal obligations
To protect against fraud, abuse, and security incidents

4. Legal Basis for Processing

We process your data on the following legal bases under GDPR: (a) your consent; (b) the performance of a contract; (c) compliance with a legal obligation; and (d) our legitimate interests in operating and improving our business, provided these are not overridden by your rights.

5. Cookies

We use cookies and similar tracking technologies to operate the Site and understand how visitors interact with it. You may manage or withdraw cookie consent at any time via our cookie consent banner. Necessary cookies required for basic site functionality cannot be disabled.

6. Data Sharing

We do not sell your personal data. We may share data with trusted third-party service providers (such as analytics, hosting, and email services) strictly for the purposes described in this policy, and only under appropriate data processing agreements. We may disclose data if required by law or to protect our legal rights.

7. International Transfers

As a company with offices in Estonia, Italy, India, and Australia, we may transfer data across jurisdictions. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are typically retained for up to 24 months unless an ongoing business relationship exists.

9. Your Rights

Under GDPR, you have the right to: access your personal data; correct inaccurate data; request erasure; restrict or object to processing; and data portability. To exercise any of these rights, contact us at enquiries@xoolmedia.com. We will respond within 30 days.

10. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact

For any privacy-related questions or requests, contact: enquiries@xoolmedia.com. Xool Media & Tech OU, Tallinn, Harju maakond, 10145, Estonia.

Legal

Terms & Conditions

Please read these terms carefully before using our website or services.

Last Updated:

1. Acceptance of Terms

By accessing or using the xoolmedia.com website (the "Site"), you agree to be bound by these Terms and Conditions ("Terms"). If you do not agree, you must not use the Site. These Terms apply to all visitors, users, and others who access or use the Site. Xool Media & Tech OU ("Xool Media", "we", "us", "our") reserves the right to update these Terms at any time.

2. Use of the Site

You may use the Site for lawful purposes only. You agree not to:

Use the Site in any way that violates applicable local, national, or international laws or regulations
Submit false, inaccurate, or misleading information through any contact or enquiry form
Attempt to gain unauthorised access to any part of the Site or its related systems
Use the Site to transmit unsolicited commercial communications (spam)
Interfere with or disrupt the operation of the Site or its servers
Impersonate any person or entity, or falsely represent your affiliation with any person or entity
Use the Site to harvest or collect personally identifiable information about other users
Use any material, non-public information without proper authorisation

3. Intellectual Property

All content on the Site, including text, graphics, logos, images, and software, is the exclusive property of Xool Media & Tech OU or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works without our express written consent.

4. Information Submitted Through the Site

Any information you submit through the Site is governed by our Privacy Policy, which is incorporated into these Terms by reference. You represent and warrant that any information you provide is true, accurate, and complete. We may terminate your access if any information provided is found to be false, inaccurate, or incomplete.

5. Third-Party Links

The Site may contain links to third-party websites. These links are provided for convenience only. Xool Media has no control over the content or practices of third-party sites and accepts no responsibility for them. Accessing any linked site is at your own risk.

6. Disclaimer of Warranties

The Site and its content are provided "as is" without warranties of any kind, express or implied. We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components. We reserve the right to modify or discontinue any part of the Site at any time without notice.

7. Limitation of Liability

To the fullest extent permitted by law, Xool Media shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of, or inability to use, the Site or its content. Our total liability shall not exceed the amount paid by you, if any, for accessing the Site.

8. Governing Law

These Terms are governed by and construed in accordance with the laws of Estonia. Any disputes arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of Estonia, unless otherwise required by applicable law in your jurisdiction.

9. GDPR & Privacy

Our data collection and processing practices are described in our Privacy Policy. By using the Site, you acknowledge that you have read and understood our Privacy Policy.

10. Changes to Terms

We may revise these Terms at any time. Changes take effect immediately upon posting to the Site. Your continued use of the Site following any changes constitutes acceptance of the revised Terms.

11. Contact

For any questions regarding these Terms, contact us at enquiries@xoolmedia.com. Xool Media & Tech OU, Tallinn, Harju maakond, 10145, Estonia.