Last Updated: 24 March 2026

1. Introduction

Xool Media & Tech OU ("Xool Media", "we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you visit xoolmedia.com (the "Site") or engage with our services. We operate in compliance with the General Data Protection Regulation (GDPR) and applicable data protection laws.

2. Data We Collect

We may collect the following categories of personal data:

• Contact information — name, email address, phone number, and company name when you submit a form or contact us
• Usage data — IP address, browser type, pages visited, time spent on pages, and referral URLs, collected automatically via cookies and analytics tools
• Communications data — content of emails or messages you send to us
• Technical data — device identifiers, operating system, and network information

3. How We Use Your Data

• To respond to enquiries and provide our services
• To improve our website and user experience
• To send relevant business communications where you have consented
• To comply with legal obligations
• To protect against fraud, abuse, and security incidents

4. Legal Basis for Processing

We process your data on the following legal bases under GDPR: (a) your consent; (b) the performance of a contract; (c) compliance with a legal obligation; and (d) our legitimate interests in operating and improving our business, provided these are not overridden by your rights.

5. Cookies

We use cookies and similar tracking technologies to operate the Site and understand how visitors interact with it. You may manage or withdraw cookie consent at any time via our cookie consent banner. Necessary cookies required for basic site functionality cannot be disabled.

6. Data Sharing

We do not sell your personal data. We may share data with trusted third-party service providers (such as analytics, hosting, and email services) strictly for the purposes described in this policy, and only under appropriate data processing agreements. We may disclose data if required by law or to protect our legal rights.

7. International Transfers

As a company with offices in Estonia, Italy, India, and Australia, we may transfer data across jurisdictions. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are typically retained for up to 24 months unless an ongoing business relationship exists.

9. Your Rights

Under GDPR, you have the right to: access your personal data; correct inaccurate data; request erasure; restrict or object to processing; and data portability. To exercise any of these rights, contact us at enquiries@xoolmedia.com. We will respond within 30 days.

10. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact

For any privacy-related questions or requests, contact: enquiries@xoolmedia.com. Xool Media & Tech OU, Tallinn, Harju maakond, 10145, Estonia.