Founded by two AdTech practitioners with a combined 30 years of experience, Xool Media exists to bridge the gap between ad tech complexity and real business results.
Xool Media was founded with one purpose: to close the gap between ad tech complexity and business results. We offer publishers, advertisers, agencies, and media companies access to senior-level expertise across media trading, operations, software development, and performance marketing.
From our headquarters in Estonia, with offices in Italy, India, and Australia, we serve clients across Americas, APAC, Europe, and MENA.
Xool Media was built by two senior industry practitioners at the intersection of programmatic technology, media operations, and business development.
Seasoned SaaS and AdTech commercial leader with over 17 years of experience driving global partnerships, GTM strategy, and revenue growth across the digital media and advertising technology ecosystem. Proven success leading cross-regional commercial operations, building strategic alliances, and scaling business units across video, data, identity, and analytics. Entrepreneurial and execution-driven, with a unique ability to bridge technology, product, and business strategy. Recognised for enabling high-growth GTM programs, modernising AdTech infrastructure, and driving AI-led innovation. Active industry contributor through Prebid.org and the IAB, shaping global programmatic and video standards.
Zia brings over 15 years of deep AdTech expertise spanning operations, programmatic media, and business strategy across global markets including APAC, Americas and Europe. Prior to co-founding Xool Media, he held senior roles at PubMatic and led programmatic strategy at Adluminious Media.
Choose which cookies you allow. Necessary cookies are always active.
Required for core site functionality.
Help us understand how visitors use the site.
Used for remarketing and ad campaign tracking.